A Once in a Lifetime Opportunity

This expedition is far more than just a mountain trip.

You will be climbing alongside Joe Alexander as he enters the final phase of preparation for his attempt to summit Mount Everest as part of the ambitious BTS27 challenge.

Joe has spent more than 20 years leading expeditions around the world, guiding teams across some of the planet’s most remote and challenging environments. In 2027 he will attempt one of the most ambitious personal challenges ever undertaken by an adventure professional — summiting Mount Everest, before descending by bike and kayak as part of what he calls the world’s biggest triathlon adventure.

This expedition to the Atlas Mountains forms a key part of that preparation.

Joining this journey means you won’t simply be part of a guided trip — you’ll be sharing the mountains with someone preparing for Everest itself.

You will experience the mindset, preparation and environment behind high-altitude expeditions. Around the dinner table in the refuge, during long summit days and while trekking through the Atlas valleys, Joe will share insights, stories and lessons from over two decades of global expedition leadership.

It’s the kind of atmosphere that only happens when a team is preparing for something truly big.

For adventure lovers, this is a rare opportunity to step inside the world of expedition climbing and experience what it feels like to train for the highest mountain on Earth.

Quite simply, this is a once-in-a-lifetime opportunity to climb mountains alongside someone on the road to Everest.